Bud Light’s recent attack on conservative values is just the latest round of Corporate America’s war against the right. Bud Light puts a man with a clear mental disorder on a beer can. Nike celebrates Colin Kaepernick. Target flouts androgenous and trans models in their clothing ads. The food police wipe Aunt Jemima and Uncle Ben from history. Mark Cuban eliminates the national anthem from Mavericks games.

In some cases, we won the fight. Bud Light saw substantial losses and reversed course quickly. Mark Cuban was forced to restore the anthem by the NBA to protect viewership of games. In most cases though, we are losing ground, and the frequency of those losses is accelerating.

There Are Real Reasons Behind the Shift

Follow the money. When huge financial advisory firms like Vanguard and Blackrock push billions of dollars into corporate shares, their open and raucous support of the progressive-left invades the boardroom and brings substantial pressure on executives to cave.

As Vincent Harinam, a data scientist at Cambridge recently stated, “When it comes to the culture wars, the goal of a corporation is not to maximize profits, but to minimize losses.” Put simply, it’s easier for executives to bend to the pressure and rake in the dollars than it is to fight back.

That of course assumes they want to. With each successive generation of business executives coming out of the left-dominated university system, more and more of the boardroom isn’t simply pressured by the left, but actually agree.

Consider Alissa Heinerscheid’s views from her perch as VP of Marketing at Anheiser-Busch. “So I had this super clear mandate. It’s like we need to evolve and elevate this incredibly iconic brand. What does evolve and elevate mean? It means inclusivity. It means shifting the tone. It means having a campaign that’s truly inclusive and feels lighter and brighter and different… And representation. Is it sort of the heart of evolution? You’ve got to see people who reflect you in the work. And we had this hangover. I mean, Bud Light had been kind of a brand of fratty, kind of out of touch humor, and it was really important that we had another approach.’

In other words, Alissa views you as an anachronism, a relic from the past that needs to be “fixed,” and there are hundreds of execs out there who feel just like she does.

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Demographics Are Changing As Well

At the same time, the public is shifting in their views as well. According to Pew Research, 44% of the country now believes that gender can shift and change, and nearly 20% of Republicans hold that view as well. Support for gay marriage is now at 55% among Republicans according to Gallup.

Despite what conservatives want and believe, corporations must look at the entirety of the market as they produce ads, and their messaging must appeal to a broad group of views across the entirety of the moral and political spectrum. The changing demographics of the country are opening the door to an entirely new type of marketing & messaging.

And It’s Not Just On The Left…

A fractured conservative movement isn’t helping. While the left appears to be unifying around Biden, the right is split into multiple factions. Support for Trump is still at high levels, but a substantial minority supports DeSantis. There’s also the ‘Swamp Republicans’ who oppose the populist arm of the Republican party and yearn for the days before Trump took over the narrative.

This fracture is represented perfectly by the split between Fox News and Tucker Carlson, as Fox lumbers slowly toward the center-right while Tucker’s audience continues to stand loyally by him.

It’s no wonder that corporations are then moving toward the left as well, as even the right seems to be uncertain about its future.

What Can Be Done?

The left owns the legacy media. They took over the bureaucracy. They own the Pentagon. They own the FBI, the CIA and the Justice Department. By ejecting conservative medical staff under the guise of “protecting” us from Covid, conservative representation within hospitals is at an all-time low. Our public school system is fully infiltrated, as are our colleges and universities. If the right loses Corporate America as well, we are well and truly finished. Without any levers of power to pull, and without a way to share our message, it will be difficult if not impossible to restore our voice in the national conversation.

What can be done? First, conservatives need to heal the wounds within their own party. Only a unified right leads to victory. If we’re too busy fighting each other, we lose.

Second, we really do need to put our money behind causes that support the right. That will mean abandoning some products and companies that lead to our comfort. It will sometimes mean paying more to buy something from somewhere else. Sometimes it will mean foregoing a purchase altogether, but it will send a clear financial message along the lines of what we did to Anheuser Busch.

Finally, we need to present a public, clear and compelling message to the world about why conservatism wins. We need to be public about our views. We need to be open about our faith. Allowing the left to cow us into silence hands them the victory, and we can’t afford to do that any longer.